Upstart Hapbee Targets $4.2 Trillion Wellness Industry

Biohacking’s rise has also turned Asprey’s Bulletproof 360 Inc. into one of most successful and loved wellness brands ever created.

Asprey is author of The Bulletproof Diet, a New York Times bestseller.

He hosts Bulletproof Radio, the #1 health podcast.

And he has successfully raised more than $50 million to build out the Bulletproof brand of health and diet products to the point Forbes calls it an “empire” today.

That’s why we’re watching his next venture closely.

Like biohacking, it sits at the center of wellness and technology.

And it could be Asprey’s biggest success yet.

The company is called Hapbee (TSXV:HAPB) and it has created a product that’s truly extraordinary (after you see it, you’ll probably want one yourself).

It is the culmination of 15 years and $70 million in research from leading neuroscientists.

And, Hapbee recently completed an Initial Public Offering (IPO) to fund an aggressive growth plan.

But before we get into Hapbee and the high-potential opportunity it presents for early investors, you’ve got to see how it fits into a much bigger, rapid growth, fortune-making trend.

We’re not talking about traditional healthcare like doctors, hospitals, and pharmaceuticals.

No, we’re more specifically focused on the size and growth of health and wellness, defined as improving one’s health and well-being.

It is big business.

Huge.

You see it everywhere.

There are more than 6000 Yoga Studios in the U.S.

There are more than 38,000 gyms in the U.S.

The vitamins and dietary supplements suppliers spend $899 million per year on advertising.

But that’s just a small, yet highly-visible fraction of the entire global wellness industry.

According to the Global Wellness Institute, the total global wellness industry is worth $4.2 trillion per year.

The total wellness industries include personal care and beauty ($1.1 trillion), nutrition and weight loss ($702 billion), and wellness tourism ($639 billion).

Heck, even the global spa industry generates more than $134 billion per year.

But when we’re analyzing the opportunity targeted by today’s featured company Hapbee, we want to focus on just part of the giant wellness industry.

Specifically, fitness (including mind and body) and preventive medicine. These two segments of the wellness industry alone account for $1.27 trillion per year.

It’s a huge market because in a world where so many basic needs are already met for hundreds of millions of people, wellbeing is the natural next goal.

But here’s the thing few investors really realize right now – the wellness industry is going through a major revolution, and Hapbee has positioned itself in the heart of this vast market.

For example, Headspace is one of the most direct disruptors of wellness – and one of the most successful too.

Headspace describes itself as, “Guided meditation and mindfulness.”

What it does is teach users how to meditate through a series of lessons, reminders, and other directions for users.

Ironically, Headspace takes all the thinking out of mediation.

Anyways, the idea may seem a niche to most of the investment community, however, it is anything but a niche product.

According to technology tracking firm Business of Apps, the Headspace app has been downloaded 65 million times.

The app provides premium services to paying subscribers too.

Headspace charges $12.99 per month (or $95 per year) to its premium users.

In February 2020 the company revealed it has more than two million paying subscribers.

That’s largely why the company raised $93 million from private equity investors earlier this year at a reported valuation of over $1 billion.

But Headspace isn’t alone.

Altogether top ten meditation apps raked in $195 million last year, which was up 52% from 2018, according to Techcrunch.

Silicon Valley investors are taking notice too.

Investments in WellTech are steadily climbing, according to this research from Kaleido Insights:

But for our purposes with Hapbee’s device which fits into the WellTech sector, we’ll look at a small, yet growing, sliver of massage equipment.

That segment is personal massage guns.

A massage gun is a hand-held device which uses an electric motor to drive a pulsating sensation to the user to simulate a massage.

This is the FITPULSE massage gun:

Although sales stats aren’t public, this FITPULSE massage gun has thousands of reviews on Amazon.

Many other massage guns have just as many reviews.

That’s why it’s no surprise the total massage gun market is valued at $242 million per year, and growing steadily.

Again, this is just massage guns. And it’s still $242 million.

The reason we’re reviewing these examples of massive WellTech success and the billions of dollars in sales to be had is that whether its dietary supplements, massage chairs, or meditation apps, there is one key takeaway…

Consumers are spending big money to feel better.

Hapbee is looking to capitalize on this huge consumer demand to feel better with what could be a truly revolutionary product.

Hapbee has developed a unique WellTech invention that is, based on early pre-sales, about to hit the market in a big way.

The company is set to complete and Initial Public Offering (IPO) soon and the Hapbee device and app is something you are going to want to learn about now, as it’s just going public.

Here’s a picture of the app on a phone and with an actual prototype of the Hapbee device at the base of the phone:

The device is small and easily useable, but its real value to users is its astonishing capabilities.

It looks good. Elegant really. But what it does is the truly impressive part of the device.

Hapbee could be one of the most revolutionary products ever created, and its hitting the market at the same time the WellTech sector is soaring.

Hapbee is a unique device which has the power to directly change the mood of the wearer.

It is utilizing the most advanced neuroscience to achieve once-unthinkable results for users.

Need a pick up or boost of happiness after a long, stressful day? Hapbee offers that.

Or you know you need to work out today, but just aren’t feeling it? Habpee has a solution for that.

Or it’s late and you’re not tired, but need to go to bed? Habpee offers a solution for that too.

Here’s how it works.

Hapbee produces small, specific magnetic fields which directly affect our brain’s mood setting.

The device emits ultra-low magnetic fields to impact neural oscillations, commonly known as brainwaves, to adjust the natural brain conditions.

Here’s Hapbee’s Dr. Xavier Figueroa’s explanation of how its device works.

Or watch this video Hapbee put together, which explains the science behind the Hapbee device:

Hapbee offers six different settings:

• Happy
• Alert
• Pick Me Up
• Relaxed
• Calm
• Sleepy

By any measure, this is a powerful device.

Hapbee has all the features, benefits, and possibility users could imagine.

However, that’s not even where Hapbee really shines.

Hapbee is already taking off.

The founders of the company chose to get insight into how much demand was out there for a product like the Hapbee device, by first turning to a crowdfunding site to tap into presales.

This is a common tactic.

Pebble Watch, one of the first smartwatches, was released in 2012. It pre-sold $10.3 million worth of watches in its first campaign.

MATE, a start-up electric bike maker, raised $24 million in presales on Indiegogo.

Exploding Kittens, a popular card game, got $12 million in presales through a crowdfunding.

All of these companies were off to a flying start with big sales right out of the gate.

Hapbee is right there with them too.

Hapbee turned to Indiegogo for a campaign test to see if consumers would be into test-driving the Hapbee device.

Without a doubt, the demand for this device is there.

More than 1200 early adopters pledged $721,000 for to buy more than 1600 Hapbee devices (some customers have already bought multiple devices).

There aren’t many better signs that Hapbee will be in demand when it ramps up production.

Now you know the potential of a device like Hapbee.

You are not alone either.

Hapbee announced it successfully raised C$6.5 million to propel its rapid buildout.

Hapbee has planned on taking a number of new steps in what’s left of 2020.

In addition to going public, the company plans to take the user experience to the next level.

Hapbee plans to finalize the device’s user interface smartphone app by bringing it out of its current advanced testing stage where it is useable, but doesn’t have all the features Hapbee wants it to have.

Most importantly though, Hapbee is ramping up production.

The company has stated that it’s currently finishing up an initial mass production run of 2500 units to fulfill pre-orders, and will use it to fill new distribution channels.

Then Hapbee is expecting to have another 10,000 units manufactured in the fourth quarter of 2020.

If these new units sell just half as well as first 1000+ pre-orders did, Hapbee is going to be a major player in WellTech.

Hapbee has staggering long-term potential as an early mover in the WellTech boom.

It is backed by investors like Dave Asprey, who know how to design and create a product brand and get customers to buy into it.

The product is a result of more 15 years and $70 million of research.

And the combination of Hapbee’s capabilities and already-proven demand make the long-term future is as bright as ever.

You’ve already seen what a success in the wellness industry looks like and the fortunes which can be made in it…

And technology is set to disrupt it all.

There are already multiple billion-dollar-plus companies in the WellTech sector.

The Headspace app was recently financed at a $1.5 billion valuation.

The CALM relaxation app is already valued at $1 billion.

There’s no reason not to expect Hapbee to have similar potential over the long run too.

In the short-run, however, we’re expecting Hapbee to pay off big for early movers.

The stock is expected to go public on the Canadian Securities Exchange in September of 2020.

The placement of the Initial Public Offering shares are expected to be around $0.30 each.

We’re expecting this stock to climb steadily from that 30 cents – it could easily reach $1.00 or $1.50 in in a few weeks, and it has the potential to do even better than that.

Hapbee is going to be one of the biggest successes of the year and you’re going to be one of those who get in early if it takes off.

Dear Retail Investors is recommending interested investors buy Hapbee (Pre-IPO) when it shares first hit the public markets which is expected in October.

Wishing you many happy returns,
Dear Retail Investors Team

Sources:
Hapbee Crowdfunding Sales
Hapbee raises C$6.5 million
Morgan Stanley on Apple Healthcare  
Medical Advice Network on Amazon
Global Wellness Institute numbers
Vitamins and supplements industry advertising $899 million
Biohacking Quote
Forbes – Wellness Boom
Massage Chair and Device – $6.9 billion
Massage Gun – Global – $242 million
Funding Of Wellbeing Startups