Dear Investment Bankers—Do the Companies You Finance Have First-Class Digital Marketing Strategies?
If your public company doesn’t have these marketing strategies in place, it’s time to revamp.
Investors, listen up.
It’s time to see if the public companies you finance have first-class digital marketing strategies.
With COVID-19 forever changing the landscape of how businesses communicate and operate—digital is the new now.
Word-of-mouth referrals are soon a thing of the past. Companies everywhere are turning to digital marketing to survive the pandemic. Chances are if you’re not relying on an impeccable digital marketing strategy, your public company is losing customer connections, digital growth, and ultimately thousands, if not millions, of dollars.
So what should your public company do? Adapt.
Digital Marketing for public companies should be at the top of your radar right now. This means that for a public company with not so much as a Facebook to post on—you’ll now need to invest in social marketing, content marketing, SEO, Lead Ger….
Actually. Let’s just make it simple.
Here’s the Digital Marketing Checklist public companies need to keep pace with the growing digital landscape.
✓Search Engine Optimization (SEO)
Does your public company have a website? Then it needs SEO. It’s that simple.
SEO can be the deciding factor on whether your business makes it through tough times. Consumers every day are taking to the internet to look for products and services that your company provides. Meet your consumers where they’re at. Make sure you’re seen.
And it starts with ranking as high on Google’s results page as you possibly can. That’s why you need SEO. Match those precious keywords, build links, and make sure your company optimizes their website to get consumers rolling in.
✓ Websites & Landing Pages
Check your public company’s website. Does it have long loading times? (Flash) Animation? Old-fashioned fonts and designs that can’t withstand the test of time?
(Please don’t say Comic Sans, please don’t say Comic Sans.)
It’s time for an update.
Think about it.
Consumers are constantly on the go, and your company’s website should act accordingly. A responsive website that’s polished and functional makes information easily accessible for consumers (and their smartphones and tablets).
Make sure they can access company info, products, and services effortlessly. Customers should be able to get what they need from you without a slow website bogging them down. As far as landing pages, well, you can hardly find a business that doesn’t use landing pages as a lead generation machine these days.
✓ Social Media
Social Media is that overly-friendly neighbor that caught you walking to the mailbox—it’s not going anywhere anytime soon. And for the public company you’ve invested in, it’s more than generic posts.
These days, it’s about engagement, compelling storytelling, and consistency. Your public company needs to know exactly which social media platforms suit their brand.
Evaluate your company’s goals and determine what platform works best for it. Make sure your company is tuned in on industry-related conversations to further generate awareness around your public company.
Take full advantage of the opportunities social media has to offer.
✓ Lead Generation
Don’t let social distancing distance you from consumers.
More than ever, the time for nurturing existing relationships is right now. Your consumers need to know that you’re there for them. That’s why you need the right communication tools.
Nurture targets until they’re ready to purchase with the appropriate lead generation software.
✓ Email Marketing
Consumers are checking their inbox daily, even multiples times a day—is your company’s email there?
Email automation is absolutely necessary for attracting and retaining lead gens. From boosting web traffic to increasing brand visibility and holding a high retention rate—email is your friend and has the highest ROI among all marketing channels.
You can talk about your industry all day. Why not channel all your industry conversations into a webinar?
Webinars allow you to educate investors, attract new investors, and make your company stand out against competitors. As said before, you’re an industry leader that has valuable information to lend. Present it.
✓ Engaging Content
This may seem super obvious, but you need quality content that communicates effectively to consumers.
Automated emails, monthly blogs, landing pages, social ads, etc.—SEO is the massive playground, and content dominates.
An estimated 75% of internet users read blog posts on a regular basis. It’s more than detailing the services your company offers; what other insight can you provide?
Does your public company have an established post-COVID digital marketing program?
You know what to do, but how are you going to do it?
While this checklist gives you everything your public company needs to start, you may be feeling chills down your spine at the thought of having to do it all by yourself. That’s where Publiko comes in.
Everyone knows a digital marketer, but the team at Publiko are top-of-the-line industry experts. If you’re not applying the following communication efforts, it’s not too late. Reach out to the people who know how to get it done. Visit www.publiko.com today.
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